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Nestlé Graduate Recruitment

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So, how do you attract new graduates to your organisation? One way is to promote your Graduate Program and show how it’s helped previous inductees. With very limited time, we shot a number of current and previous Nestlé “NextGen” graduates in front of a green screen and produced two short videos to promote the program. We also shot a couple of multi-camera interviews with a couple of the graduates who shared their experience of the program. The videos are now being promoted through Nestlé’s website, on YouTube and embedded in a recruitment site and, judging by the viewer numbers, are helping get the message out there about how good an organisation Nestlé is to work for and why the Graduate Program is a good way to start a corporate career.

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Nestlé Bar and Grain Infomercials

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We recently had a fun day with a couple of Nestlé nutritionists shooting ten short infomercials to inform viewers about the Health Star Rating system and a variety of Nestlé Uncle Toby bar and grain products. This is an example of how short video infomercials can be used by companies to promote awareness of their products but to also help them with their search engine optimisation as video is a medium that search engines prioritise. So, if you want your products to stand out – consider making a series of short infomercials to help them along!

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ADMA IQ and DataDay Videos

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For ADMA (Association for Data-Driven Marketing and Advertising), we recently produced a number of videos for their new IQ training program plus a video to promote their DataDay event. We were provided with a series of video interviews that had been shot during a conference event they’d held shortly beforehand. The challenge was that the interviews were shot against a plain backdrop that wasn’t visually very interesting. To add engagement, we came up with an introductory sting animation using ADMA’s new coloured tile logo design and then extended the device by dropping each interview segment into variously coloured moving boxes. Adding movement and colour definitely enhanced the end product. For the DataDay video, we produced a second sting and a second “look” with a rotating ring transition device to again add visual interest to the videos.

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Nestlé Concur Video

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For Nestlé globally, we recently produced a short video to introduce the roll-out of a new travel and expenses software solution – Concur. The objective of the video was to quickly explain that employees were now able to make travel requests online and to easily book their travel, accommodation and car hire and manage and submit their expenses all in the one place. We used a young actor, Gary Brun, to play the part of a Nestlé employee explaining how easy he found it to book a trip and manage his expenses along the way. It was a fun shoot lasting two days and involving a fair bit of tracking, jibbing and pizza eating!

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Tulloch Wines – a 360 VR proof of concept

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We were recently commissioned to produce a project that demonstrated the potential of 360 virtual reality video for the corporate environment. The finished product was shown to executives of a leading bank to help them understand the power of this new medium. With only three weeks to pull the project together, we came up with the idea of a ROAD to RETAIL visit to an award winning “retailer” to find out the secrets of their success. Our “case study” was Tulloch Wines in the Hunter Valley which gave us to opportunity to take our audience on a ride on the back of a Harley with our retail marketing expert Kevin Moore, a look around the beautiful Tulloch Cellar Door and winery, a quick “wine tasting” and a conversation with the CEO, Christina Tulloch. It was definitely a steep learning curve for us as we tackled the challenges of directing without being seen, handling the vast amounts of data that seven cameras generate, understanding the limitations of the technology and then stitching it all together and editing it into an immersive experience. We learnt a lot and made a few mistakes along the way but it was a great way to get our heads around the power and opportunities of this exciting medium. A taste of some of the segments we produced have been cut together in this short video but the power of this medium is not through scrolling around on a laptop or viewing it on a tablet or smart-phone, it’s when you pop on the VR headset. That’s when you really feel immersed in the environment and the situation. If you’d like to learn more about 360 VR video and where we believe it can play a powerful role in the corporate environment, don’t hesitate to contact us.

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A corporate music video?!

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It’s not every day that you get to make a music video for a bank! But that’s what we did last year, working in conjunction with our event specialist friends at ExperienceDNA. Their client wanted an impactful way to launch a new customer service initiative within the organisation – a major element of which was a daily team huddle. Part of the package of videos we came up with, to be played at the launch events, was a “Huddle Dance” music video featuring a combination of professional dancers and the bank’s own staff. So, how do you quickly teach enthusiastic non-dancers moves that will work on video? You bring onto your team an amazingly talented choreographer who specialises in teaching non-dancing actors how to move and a brilliant composer to write a catchy rap based music track that people can’t help but want to move to! You then add some very talented dancers and voila! Oh, and you pull together a superb video team to help you capture it! The overall idea was to tell the story of the huddle through a number of short scenes getting across that you could phone in, video conference in, join other people’s huddles, etc. Sammi, the choreographer, then designed a basic dance that consisted of a number of simple moves that would be quick to learn. Our small team of professional dancers then spent an evening learning and finessing the core dance and the more complex elements they’d need to perform in the opening segments of the video. Then over two subsequent evenings we brought in the teams of bank volunteers and Sammi and our core dance team taught them the moves and lifts – aided by copious amounts of pizza of course! Whilst the rehearsals were taking place, we were also finessing the music track and, in fact, on one of the evenings our composer Ekrem turned up to record the finale piece using the voices of the volunteers all chanting together in the acoustically live rehearsal venue. Something that proved to be a brilliant touch in the final production! From a creative perspective, we decided to tell the story using a very simplistic set look using just lighting and minimal amounts of white set elements, most of which were made from card except for the old laptops that proved to be very, very challenging to turn white! One other element was the addition of some parkour scenes to drive the story along. As a director, it’s a fantastic sensation when every element comes together smoothly with every one on the team giving 110%. And that was definitely the case with this production. The lighting and gaffer team were brilliant and fast, our regular DoP Paul Kolsky and camera assistant were amazing and Sammi, Ekrem, the dancers and the volunteers were sensational. And most importantly of all, our client was incredibly brave and trusting to go with this concept. Trust me, there aren’t many clients out there in the corporate sector with

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Nestlé events

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One of our regular gigs is to produce multi-camera recordings of some of the guest speakers that Nestlé invite into the company to talk to their staff. We love these events as we get to sit in on some really inspiring and educational sessions. Recently, we’ve learnt all about the Paleo diet (and why it’s a pretty daft idea!), the ins and outs of gluten and some fascinating insights into infant nutrition! After we’ve recorded the events, we edit them together and post them up on the Nestlé intranet so that staff who couldn’t attend the sessions can see what they missed. And from Nestlé’s perspective, they get to cost-effectively maximise the reach of the speaker.

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Nestlé Medicated “weather” video

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We recently worked on a rather fun project with our friends at Nestlé Medicated. They needed a video to show at a roadshow they were running to their sales teams around the country. However, rather than produce just another boring “corporate update”, they wanted something fun that would make more of an impact. As the sales of medicated products are affected by the weather over the winter period, it seemed like a good idea to get a “weather forecast” for the coming season. And who better to do that in an incredibly enthusiastic and engaging way than Ten’s weather man, Tim Bailey. We shot the video in an afternoon out at Nestlé with Tim positioned in front of our green screen – something he’s incidentally not used to as his reports are always on location! We then had a few days to drop in all the backgrounds and product shots, etc. The resulting video was far from the “ordinary” and went down very well with the Nestlé audience: We needed to deliver multiple messages across multiple brands to our sales teams around the country while making the delivery really engaging. With Nigel we came up with a plan, executed it with Tim Bailey and ended up with a video that delivered exactly that. The attention to detail and service provided was outstanding which made the process a pleasure to execute. I have no hesitation to recommend Nigel and the team at Screentime Communications for any production and will definitely be using them in the future.   Jaimee Leigh Curtis, Assistant Brand Manager, Nestlé Medicated

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The Financial Services Council event promotion videos

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We’ve all heard that video is a great tool for attracting attention to a website. It’s also a great way to promote an event. An example of this is a video project we did recently for the Financial Services Council. They had their FOCUS life insurance conference coming up and decided that a couple of video interviews with prominent members would be a good way to remind their audience about the event. We shot the interviews at their Sydney city offices with their CEO, John Brogden, interviewing the two members one after the other. Time was tight as we had less than forty minutes to shoot both interviews so we used a two camera set-up. The first video was posted up two weeks out from the event with the link included in a newsletter to the target audience. The second video was posted up a week later with both videos attracting hundreds of views and positive feedback: I just wanted to let you know that I am receiving very complimentary commentary about the quality of the two videos you produced for us! Thank you very much. Great work. Sharon Sherry, Marketing and Membership Manager, Financial Services Council.  

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Nestlé GLOBE “Kick-off” event coverage

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The GLOBE technology teams from Nestlé recently held a briefing event to “Kick-Off” the year which we were invited to video record and edit. Using a four camera set-up, we recorded each of the presentations and then relocated for an hour mid event to run around recording sessions at a fun exhibition in the room next door. Each project team had their own stand to show off their projects and innovations to the other team members. It was a very hectic afternoon but fun to cover. For events like this, we find the post-production process is greatly streamlined by using Vimeo Pro to get rapid feedback from the client. As soon as a module was done, we post it into an album we set-up specifically for the project. We then send the album link to the client with a password to protect it. As soon as we added new files to the album, the client was sent an email update letting them know that a new or updated video was there to review. They could view the files virtually anywhere, which was useful as our client had a course in Switzerland mid way through the post production process. It also enabled them to quickly provide feedback for any changes which ensured the post production process kept moving along quickly. We find this off-the-shelf solution is greatly streamlining the delivery process on projects with lots of video modules to deliver.

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