In late 2013, in addition to the “We Make Nestlé” video, we produced a second video that was shown at the CEO briefings to staff in the Oceania region.
This video was an update on the achievements of the various nutrition and wellness programs that Nestlé runs in the region for children. The video consisted primarily of a piece to camera by the program’s internal champion. To make a video more engaging to watch, and where appropriate, we always try and add in as much “overlay” as possible to illustrate a topic.
The challenge here was that they could only provide a handful of still shots to illustrate the program. So, to enliven it further, we produced a number of fun animating text graphical sequences in After Effects and a music bed which really helped to drive the resulting video along.