For ADMA (Association for Data-Driven Marketing and Advertising), we recently produced a number of videos for their new IQ training program plus a video to promote their DataDay event. We were provided with a series of video interviews that had been shot during a conference event they’d held shortly beforehand.
The challenge was that the interviews were shot against a plain backdrop that wasn’t visually very interesting. To add engagement, we came up with an introductory sting animation using ADMA’s new coloured tile logo design and then extended the device by dropping each interview segment into variously coloured moving boxes. Adding movement and colour definitely enhanced the end product.
For the DataDay video, we produced a second sting and a second “look” with a rotating ring transition device to again add visual interest to the videos.